The new Ifi S.p.A. Showroom dedicated to the Et al. and Ifi, has been inaugurated.
Entirely conceived by Ifi project design office, the showroom is a multifunctional space of 600 square meters, meant as a Company Hub to organize events, meetings, masterclasses for food & beverage professionals, gelato chefs, pastry chefs and bartenders, as well as to offer to visitors a real experience of products and solutions for furnishing food & beverage, including a material library with a selection of materials, finishes and textures.
The entrance welcomes guests with the Ifi payoff: People-centric innovation, to remind visitors that each project, for us, is an opportunity to improve people's quality of life.
On the right, an open-space with an industrial aspect opens up with dynamic and flexible spaces. This part is dedicated to design, to awards and to Ifi products: innovative technologies to preserve and display food and the latest proposals in the field of furniture systems and furnishings for food & beverage. The graphic, minimal, accompanies the visit and tells the story of the company, marked by a path of innovation that begun in 1962.
Continuing, there is a large space dedicated to Et al. Brand, with the display of the latest collections signed by the designers who have been entrusted with the task of interpreting the new brand identity and inserted in an environment characterized by the iconic graphics of Leonardo Sonnoli.
To the left of the entrance, a room with a double screen for video projections accommodates up to 80 seated guests with a functioning bar area connected to Ifi IoT Remote Manager and an extension that can be used as a meeting room.