IFI’S JOURNEY INTO THE UNIVERSALITY OF DESIGN: BELLEVUE FLIES TO LATIN AMERICA

Universidad de los Andes - Bogotà, Colombia

The universal language of Italian design”: so is entitled the exhibition that took IFI gelato display case Bellevue with Panorama Technology to Lima and Bogotà, together with the other winners of the 23rd edition of the Compasso d’Oro Prize and with a selection of 6 iconic pieces from the 60 years of the Award, born in 1954.
The exhibition has been displayed at the Museum of Contemporary Art (MAC) in Lima and is recently arrived at the Universidad de los Andes in Bogotà, one of the most prestigious universities of South America, where it will remain until December 7th.
IFI’s President Gianfranco Tonti, together with ADI’s President Luciano Galimberti and other internationally renowned designers, has followed the Collection to Bogotà, invited to represent and witness that industrial world that sees design as the engine of real innovation, the one that unifies beauty and people’s need.
On the leitmotiv “People first, through design” and in front of an audience full of college students, IFI’s President told about the innate bond between IFI and design, which led to the victory in 2014 of the Compasso d’Oro Prize, for the first time assigned to a gelato display case.
The Exhibition, coordinated by Giovanni Talocci (ADI Vice President), staged by Luisa Bocchietto (ADI Past President) and with the graphic coordination of Andrea Rovati, has been organized by ADI (Association for Industrial Design) and ICE (Italian Trade Promotion Agency), and promoted by the Italian Ministry for Foreign Affairs during the Italian Year in Latin America.
It speaks the universal language of design, connecting two worlds only geographically distant and introducing a main way for new cultural and industrial relations.

In the Photo gallery, some images of the exhibition with the Compasso d’Oro prizes and IFI’s President speech at the university.