Expo is a great kermesse, an incredible business and cultural opportunity for each of us, and IFI marks its presence in 50+ locations with furnishings and technology. Almost a huge global showroom.
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Tonda will be on display until 31 October at the Urbino DATA, the hub of the international initiatives for Expo put on by Pesaro and Urbino province. The charming architectural structure covering 2,000 square metres on the Mercatale, which was used as stables in the 16th century, wants to highlight and display the excellent products of the Marche region, from design to agribusiness, as well as to be a place to meet foreign delegations who will come down to the Marche region from the Milan Expo.
The ventilated pozzetti by IFI, first launched into the market by the company from Tavullia, were used to preserve and distribute gelato from may 15th to june 30th at EXPOGELATO 2015, the only EXPO event in BERGAMO which has obtained the sponsorship by EXPO MILANO 2015. The EXPOGELATO project included three founding points: a gallery, that explains the production chain; a visible lab for gelato making and its immediate tasting; and finally a square where people can eat gelato being comfortably seated. Inside the LAB, in the wonderful atmosphere of Santa Maria cloister, the IFI pozzetti hosted “Mielgòt”, the special flavor created for EXPO 2015 by Bergamo gelato artisans committee, and the different flavors, prepared every day by the gelato shops that took part in the project.